Remembering Beautiful Music on the radio with WGER Beautiful 102

When I was a kid in Michigan we always had "beautiful music" available to us on the radio. Up until my post college years this music was a welcome friend. After that, the sounds of instrumental music slowly faded from the airwaves.

My favorite radio station back then was WGER FM 102.5 in Bay City, Michigan. I recently started a Facebook page about this station and here is a news release I sent to the paper there. It prompted a newspaper article which allowed folks to recall those great days of radio.


Remembering WGER, “Beautiful 102”

Radio is a here and now medium. Stations change owners and formats come and go. Until 1986, mid-Michigan station WGER then at 102.5 FM, was known as “Beautiful 102.” For decades they played an instrumental dominated format that was known as “Beautiful Music.”

Hans “Jeff” Borger, who was studying broadcasting at Central Michigan University in Mt. Pleasant in the mid 1980s remembers the station’s heyday. “Wherever you went – Bay City, Saginaw, Frankenmuth, Mt Pleasant – the sounds of WGER were on. Businesses loved to play the relaxing music. The prestige factor made it a favorite for advertisers such as car dealers, jewelers, and restaurants.”

Today’s local radio scene has no format like WGER’s “Beautiful Music.” Instrumental versions of familiar songs with a few familiar vocals from the likes of Anne Murray or Roger Whittaker were blended together by a syndicated service called TM. Huge reel to reel tape players broadcast the music. “Today Sirius/XM has a station called “Escape” which comes pretty close to the old WGER sound,” Borger says, “but of course there is no local presence on satellite radio and that made “Beautiful 102” the favorite that it was.”

Hourly newscasts by local announcers such as Carolyn Holmes, Bill Robbins or Pete Ceglarek gave listeners a sense of community. Deep voiced John Doremus hosted a syndicated Beautiful Music show full of anecdotes and pearls of wisdom he called “smokers.”

Borger says “as a student and broadcasting wannabe, “Beautiful 102” became my gold standard station. I recorded cassette tapes off the air. I studied the music, the advertisers and the format. I visited the station for various college projects.”

Borger recently took his 1980s WGER memories to Facebook, creating the “WGER 102.5 FM Historical Society” The group has over thirty members already, including a few ex staffers. “It’s been fun to share the old station ads, newscasts and music. I never got to work at “Beautiful 102” but I’m keeping its memory alive,” he says.

Those huge reel to reel tapes of the 1980s are ancient history but the music lives on, at least on Borger’s ipod. He eventually did work at several radio stations that played the Beautiful Music format. “I have a huge library on my ipod and even have a few old “WGER FM 102” station IDs on there for fun,” he says.

Why did Beautiful Music vanish from WGER? In 1986 the station owner traded away the powerful 102.5 with 106.3 FM. The new signal was not strong enough to reach former listeners. Radio programmers were by then also looking to add a younger demographic to their stations and “Beautiful Music” listeners were deemed too old for advertisers. The WGER call letters still belong to “Mix 106.3” and 102.5 FM is now Top 40 station WIOG. But “Beautiful Music” fans in the Bay City area still fondly remember powerhouse WGER at 102.5, known then as “Beautiful 102.”

Here's the article as it appeared this past week. Click here.

Click here to visit the WGER 102.5 Historical Society on Facebook.